For the Romantic in You

The new Mills & Boon site has been launched recently. It will allow fans to connect with authors using Socialise. It will also use technology to match readers to new novels with a similar vein to those they have previously read or showed interest in. It is hoped that this will  help readers discover books they may not have seen before.

The site combines social media feeds with blogs, author pages, video and many other features.These will include book of the day and month, top 10s and customer reviews sections.

The launch of the  new website coincided with the launch of the Mills & Boon branded Bluefire reader app for iOS7, which acts as a library. It holds user’s e-books so they can read them on their smartphone or tablet and sync with their Mills & Boon account.  A new Android version of the mobile app is due to be launched very soon.